YCN Fedrigoni: PAPER PROMOTION

My response to this brief was a series of hand-cut bookmarks which could be sent to existing and new clients promoting the paper company Fedrigoni and invite them to visit their London showroom. I once heard 'everyone loves to get something nice in the post...' this is so true so I thought I would do just that and create something unique and personal to mail out. I thought of creating the bookmarks as I initially began thinking about what kind of envelope would stand out on a desk amongst all the regular manilla ones. An elongated envelope was my solution which would have a certain tactility to it created by a single 'f' cut-out to represent the name of the company. Cutting out the letter would enable the receiver to have a glance into the contents, provoking intrigue regarding the contents and the sender. As the bookmark is acting as an almost buisness card/ invitation, I was fully aware of the corporate side of my designs which is something I wanted to avoid. I really wanted the bookmarks to look hand-made and unique, something which could be kept, used and referred to time after time. The list of words on the front of the design were hand-cut and hilight the endless possibilities within a single sheet of paper. Using words like 'ink,' 'sew,' 'cut' and 'fold' illustrate another side to design, with hand manipulation and hand crafted pieces becoming more dominant in contemporary design- I would hope the mail would appeal to artist and crafts people who chose to create work by hand rather than solely use digital media in order to simply print on Fedrigoni paper. The companies logo, address and website was simply printed on the reverse of the bookmark as to not detract from the quality and beauty of the paper used. I chose to stick with white, black and 'kraft' paper to keep tones natural and I think they work really and look very effective, especially when placed inside and hand-written envelope of the same colour. I would like to expand this project futher and probably could have created an event surrounding my designs to be held at the showroom, if only I had better time management!!

Silence "The Falling Man"

Final Responce to the project 3:1, 'Silence.' The handmade trouser book convey's the story of 'The Falling Man,' which was inspired by the iconic image of the man jumping from one of the twin towers on 9/11. The shadow's of the feathers represent the unidentified individual falling gracefully and each page uses a single word to convey his thoughts and feelings as he jumped. Feather's fall unidentified from above us as did many brave individuals during the terrible attacks which took place and I would hope that each of the cutout feathers and shadows would sympathetically reflect this and each person's unique bravery. The narrative within the piece is almost poetic and the words can be compiled in many different ways depending on the reader. The trouser book format was used as each 'leg' when opened fully is symbolic of each of the towers as is the falling motion of the pages when the book is opened. A simple greyscale colour palette was maintained to keep in with the sombre tone of the book.

Hello again...

WOW such a busy month after Christmas with assesment and dissertation deadlines I've felt like I have had not one single moment to bore everyone with a blog! So here its goes, not really given many updates on my recent work, so thought this was the perfect opportunity to round up last term and show you my finished pieces...

I need to, I must, I really have to get organised this year.

I WILL buy a diary tomorrow and neaten my life up.

I suppose thats abit of a late resolution...

100 ways...

Amongst all of the other tasks I am (desperately) trying to complete, we have been asked to carry out a personal project. Over the Christmas holidays I have found it really, quite difficult to conjur up any motivation but finally I think the work bug has hit me, so here I am trying to do 'things.' For some reason I feel creating a blog can be considered a 'piece of work,' even though deep, deep down I know I'm VERY wrong.

Deciding what brief and which way to approach it for my personal project has been a toughie! Trawling through the D&AD and YCN websites did not fill me with much creativity. I took along a few idea's to my PDP meeting with Sue, but we both agreed that they didn't suit my practice, whatever that may be. She went in to suggest looking at the ISTD competition briefs particularly the one called '100'. We had talked about which direction I may want to head in after first term, and my love of paper-cut seems to be the chosen route, Sue said this project would be a way in which I could take full advantage to do what I enjoy and adapt the brief to suit my work.

So here I am currently writting all my ideas down and I have really begun to like the idea of looking at language and how I could combine typography and paper cut. I suppose I must get on!

Christmas Card

I planned on making all of my own Christmas Cards but as usual I didn't except this one for my Mum and Dad! I wanted to keep it simple as it was Christmas Eve and I had ran out of time, but I did cut it out of the most yummiest black velvet card. Take a look...

*Winter*

Hope everyone has had a lovely time over Christmas and New Year, just a few pics I took whilst playing with my brand spanking new camera!